Podcast

Although the podcast format is not new or recent at all, since 2018 it has been on the rise and with significant growth within content creators. We can even see that today most have "broken" a bit with what was the original format of doing it only in audio and have added the possibility of having it also in video. This has been mainly because content marketing statistics have let us know that users consume hours and hours of online videos and that, among their preferences, videomarketing tends to stand out. In fact, according to CISCO research, 82% of Internet traffic by 2022 will come from videos. On the other hand, Statista conducted a survey where 54.9% prefer to watch short videos compared to other formats such as series and movies. This already gives us a projection on...